Rural development through ICT - pragnya pramita mishra

RURAL DEVELOPMENT THROUGH INFORMATION COMMUNICATION TECHNOLOGY  ( ICT )

 ITC's  e -choupal

"choupal " means meeting point in village. The Indian Tobacco company (ITC) launched e-choupal in June 2000 in Hoshangabad district of Madhya pradesh. 

At present E-choupal services have reached out to more than 3.5 million farmers growing a range of crops like soybean,wheat,coffee,wheat,rice,pulses in over 31000 villages of Madhya pradesh, Karnataka, Andhra pradesh, Uttar pradesh, Rajasthan , Maharashtra & kerela.

ITC supplied an e-choupal kit to each village with some components like-

1. A standard personal computer ,multimedia kit

2. Connection line via telephone

3. UPS

4. a dot-matrix printer

This technology helped the farmers to receive data about 

• local weather information
• market information : Mandi price list, etc...
• best agricultural practice
• news about government decisions, subsidies ,MSP and any other innovations.

m - Krishi ( mobile phone based ICT )

Mobile Agro Advisory system ( m - krishi ) helps in providing information to farmers on mobile phone and also enables farmers to send feedback  comprising of voice, text, pictures specific to their land to agricultural experts. 

By this system farmers receives information on micro climate, local market price, crops available in the market , seeds availability & other information on a mobile phone.

edited by - Pragnya Pramita Mishra

                  BSc Agriculture , MSSSOA

                  CUTM ,paralakhemundi,Odisha